Information about upcoming trade missions and exhibitions, incoming buyers missions, exporter education seminars and workshops for Ontario businesses looking to export outside Canada.
Sector: Automotive
Market Region: Middle East
Date: June 22, 2025 to June 26, 2025
The Government of Ontario is organizing an Automotive & Intelligent Transportation Systems (ITS) Trade Mission to Mobility Live Middle East in the Gulf Cooperation Council region.
Ontario trade mission participants will exhibit at Mobility Live Middle East, a conference and trade show in Dubai highlighting disruptive technologies and innovations to shape future urban transportation. The event encompasses electric vehicle infrastructure and technologies; intelligent transportation systems; urban mobility; multimodal transport; connected and autonomous vehicle systems; and advanced aerial mobility. Mobility Live Middle East sees more than 10,000 attendees from across the region, 250 conference speakers and 250 exhibitors. This will be the 4th iteration, which saw nearly 3,000 C-level buyers last year.
The GCC is committed to expanding automotive production and transforming existing fleets into energy-efficient vehicles. The UAE has introduced targets to adopt EVs and autonomous modes of transportation by 2030. The largest GCC state with the biggest automotive market, Saudi Arabia plans to have in place a handful of OEMs producing more than 400,000 passenger vehicles in the same time frame and offer drivers connected-car technologies like infotainment and telematics. Gulf states are also investing in ITS to improve mobility, reduce congestion and curb carbon emissions as populations and workforces grow. Applications involve traffic management sensors and cameras, systems to automatically call emergency services, and real-time updates for public transportation.
The mission package will include:
• 1:1 export advice and consultation
• Pre-mission briefing offering sector/market updates and logistical information related to the mission
• Exhibiting space in the Ontario booth at Mobility Live Middle East in Dubai, UAE, and a business outreach program to Saudi Arabia
• Customized B2B meeting program and site visits connecting Ontario companies with potential customers and partners
• Marketing and promotional support through trade show and Ontario delegates’ directories
• Networking opportunities and conference access
The mission registration fee is to be confirmed. In addition, participating Ontario companies must cover the cost of their flights, accommodation, some local transportation and meals.
Mission application deadline: April 30, 2025
Ministry of Economic Development, Job Creation and Trade
Updated: April 18, 2025
Published: January 14, 2025
