Music Canada Live

Music Canada Live is a not-for-profit industry organization dedicated to helping the live music industry reach its full potential through research, collaboration and advocacy across Canada. It is a key potential resource for enabling dialogue and implementing, promoting and tracking the Vision for Ontario’s Live Music Industry.

Tourism

Entertainment experiences, such as live music, are important drivers of tourism, which in turn is an important economic driver in Ontario. Live music holds important potential for attracting greater numbers of visitors, either as the primary attraction or as an addon activity. Through this Vision, we hope to accelerate the creation of new and expanded tourism experiences through live music, including those that are multicultural, francophone and Indigenous. This Vision recognizes and promotes all opportunities to link with tourism organizations including Destination Ontario, the provincial agency responsible for tourism marketing.

Municipalities

Municipalities across Ontario are implementing local music strategies that formally recognize the economic, cultural and social value of live music, and aim to develop local artists, music scenes, and facilities and planning. These strategies focus on music-friendly policies, economic growth, and building partnerships. Many municipalities, such as Toronto, Kitchener-Waterloo, Hamilton, London, Barrie and Ottawa, to name a few, have made commitments to develop strategies to increase music-related activity. The Vision for Ontario’s Live Music Industry seeks to leverage, facilitate, and foster these local efforts.